Paid streaming for cheapskates is having a moment
· The Verge
Roku’s Howdy offers ad-free streaming for $2.99 a month.
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.
Streaming is getting expensive: This week, Amazon Prime Video became the latest streaming service to increase prices. In addition to the annual $139 fee for Prime, consumers now have to pay $4.99 for ad-free viewing. The increase comes after Netflix, HBO Max, Disney Plus, and Discovery Plus all raised their prices in 2025.
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Those price increases don't go unnoticed. About half of US consumers think they're paying too much for streaming, and two out of three people who canceled a …